Blogging
What is blogging?
Most people these days have heard of blogs and know pretty much what they're about.
For the sake of thoroughness, here is the wikipedia definition :
"A blog is a website where entries are made in journal style and displayed in a reverse chronological order."
Although there are over 55 million blogs in the world, businesses have been slow to take up blogging as an activity, despite the many benefits.
Why should I blog?
The benefits to your company of blogging are many and varied.
From a marketing point of view, a blog enables you to release news about your company, your products and your services. Comments posted by readers on your blog, offer invaluable feedback from real customers and allow you to become part of the conversation.
From a search engine point of view, regular posts to your blog mean new, relevant content making your site more authoritative. This in turn leads to more inbound, relevant links from readers (especially if you mange to write some link bait!), again raising the placement of your site in the search engine rankings.
From a human resources and recruitment point of view, allowing your staff to contribute to your website's output can prove excellent for morale and serve as a geat way for potential recruits to get a real feel for your company before applying for a job.
Blogging and Peak Visibility
The software required to blog is freely available around the internet often with free hosting.
We can integrate a blog into your current website or help you set up a separate blog either on your own hosting or hosted by others.
We can even write your blog entries should you want us to!.
Call us on 08450 942 941 if you'd like to talk more about how blogging could benefit your company.