Link Building
What is link building?
Over time, the search engines have increased the importance they place on your website's links, both in-bound and out-bound.
The value of links was not lost on search engine marketers who variously set up "link-farms", link exchanges and link markets in an attempt to increase the perceived popularity of their sites.
As the numbers of these often irrelevant links increased, the search engines refined their algorithms to penalise websites with links obviously created to increase rankings. It is now essential to get one-way, in-bound links from sites which are relevant to your website's theme and which carry authority in the eyes of the search engines.
This, together with the increasing popularity of social bookmarking sites such as digg.com and reddit.com, has led to the rise of link-baiting as a technique.
Link Bait
Link bait is the term given to website content which ellicits in-bound links.
By being controversial, newsworthy or indeed funny, well written content submitted to social bookmarking sites can lead to a plethora of inbound links as readers refer each other to your website.
If the other content on your website is good, you not only gain the value of the links, but also some new readers and potential customers.
Link building and Peak Visibility
Traditional link building is a laborious and let's be frank, rather tedious task.
For this reason many clients are thankful for the link building services we provide and appreciate the time we spend getting to know their industry and those who are influential within it.
Using our in-house copywriting skills, we can also create successful link bait to drive visitors and links to your website.
Call us on 08450 942 941 to discuss building links to your website.