Pay Per Click (PPC)
What is pay per click?
Pay per click (PPC) is an increasingly popular on-line advertising model.
You create an advert to appear above or alongside search engine results for keywords and phrases you choose and then bid for the maximum you are prepared to pay for each click on that advert.
You can set a daily budget and once your budget limit has been met, your ad will no longer be displayed for that day.
The most popular PPC schemes are run by Google, Yahoo and MSN with Google being the biggest player.
Do I need PPC?
A PPC campaign can be extremely useful for driving targeted traffic to your site, especially if you have a new website which has yet to achieve a high placement in the search results.
You can control the amount you are willing to spend each day and select your target customers based on the keywords and phrases they have searched for.
The beauty of this is that you know a user who has clicked on your advert is a potentially "hot prospect". The key is for the web page they land on to convert them to a sale, phone call or whatever other action you wish them to take.
PPC and Peak Visibility
With experience running several PPC campaigns for clients and indeed our own sites, we can advise you on the right PPC strategies for your business.
PPC isn't for everyone and can prove expensive, as to work properly, the adverts themselves must be constantly tested and tuned to maximise their effectiveness.
For some smaller firms, the time and labour commitment is too great which is where out-sourcing to a company like ours can be beneficial.
Call us on 08450 942 941 to talk about whether PPC is right for you.